More than half of the ideas for new products come from their users, doctors or nurses, especially the so-called breakthrough innovations.
In the early research phase, manufacturers seek cooperation with hospitals and universities. The aim of the cooperation is to gain and transfer technology, often for concrete future products.
Within the product development phase, there are formalized processes that ensure the early involvement of customers in the development process.
Special innovation processes help to ensure that the processes and future requirements of customers are correctly understood.
At the end of the entire idea process there is the specification of the application idea with product properties and the verification of the idea for its technical feasibility.
The best ideas come from everyday life, from doing regular things. Use our modern possibilities to specify requirements in practical application and to apply new ideas at an early stage, in the safe application laboratory, preferably as a patient substitute model.